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Vad tycker kunden? - Kundattityder till bytet av återförsäljare av BMW i Skellefteåområdet
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5.5.4 Bilhallens design och
inredning.....................................................................................................................
37
5.5.5 Lokalisering i
bilhallen....................................................................................................................................
38
5.5.6 Säljpersonalens bemötande och
hjälpsamhet..............................................................................................
38
5.5.7 Personalen vid
reservdelsavdelningen..........................................................................................................
39
5.5.8 Burlin Motors
verkstadsservice......................................................................................................................
40
5.5.9 Geografiska
läget..............................................................................................................................................
41
5.5.10 Telefonkontakten med Burlin
Motor...........................................................................................................
42
5.5.11 Helheten efter
flytten.......................................................................................................................................
43
5.5.12 Sammanfattande
tabell...................................................................................................................................
44
6.
Analys..............................................................................................................................................................................
45
6.1 Introduktion till
analysen..............................................................................................................................
45
6.1.1 Kännedom om bytet av
återförsäljare............................................................................................................
45
6.1.2 Kännedom om Burlin
Motor............................................................................................................................
45
6.1.3
Media...................................................................................................................................................................
46
6.1.4 Inställning till att köpa/serva hos Burlin
Motor.........................................................................................
46
6.1.5 Inställning till att Burlin Motor även säljer Toyota
och Yamaha............................................................ 47
6.1.6 Bilhallens design och
inredning.....................................................................................................................
47
6.1.7 Lokalisering i
bilhallen....................................................................................................................................
48
6.1.8 Säljpersonalens bemötande och
hjälpsamhet..............................................................................................
49
6.1.9 Personalen vid
reservdelsavdelningen..........................................................................................................
49
6.1.10 Burlin Motors
verkstadsservice....................................................................................................................
50
6.1.11 Geografiska
läget............................................................................................................................................
50
6.1.12 Telefonkontakten med Burlin
Motor...........................................................................................................
51
6.1.13 Helheten efter
flytten.......................................................................................................................................
51
6.2
Slutsatser..................................................................................................................................................................
52
7. Avslutande diskussion och egna
reflektioner..................................................................................
53
7.1 Problemformuleringen
besvaras.....................................................................................................................
53
7.2
Resultatdiskussion................................................................................................................................................
53
7.3 Egna reflektioner om
arbetet.........................................................................................................................
54
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Sidan 1
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